The Perils of Ignoring Floppy Bunny Ears: How Focus Can Lead to Failure

Being Overly Focused Makes Us Miss Some Great Things

Karla Starr

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In 1954, the researcher Lewis Thomas hit an impasse while studying rheumatic fever. He was injecting rabbits with an enzyme that should have mimicked the fever’s symptoms. Instead, he got something else: four hours after the injections, the rabbits’ ears began curling at the tips; 18 hours in, they were completely wilted, flopping at the sides of their heads like tired flower petals. Thomas’s findings in the changes to the…

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Karla Starr

Speaker & author x2, inc. Making Numbers Count (w/ Chip Heath). Behavioral science, cultural history, numbers.