“Just Do It” Doesn’t Work When You’re Depressed

And not being able to take that advice can make you feel worse

Karla Starr
6 min readJun 12, 2022

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The well-intentioned Brad Stulberg, a performance coach and author, has recently written some pieces on “Behavioral Activation,” a premise revolving around the idea that motivation and energy follow action. Don’t wait until you feel like doing something, he says — just do it. The old adage “Move a muscle, change a thought” is one of the hallmarks of Cognitive Behavioral Therapy, Acceptance and Commitment Therapy, and recovery. (The Behavioral…

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Karla Starr

Speaker & author x2, inc. Making Numbers Count (w/ Chip Heath). Behavioral science, cultural history, numbers.